I’m a sucker for celebrity collections.
Yes I am one on those people who cues up at 5am on a cold November morning to get the latest H&M X inserthotdesignersnamehere and god damn it I am not ashamed of it.
The latest one to drop is going to be Beyonces sport and fitness line, IVY PARK. It’s been a long time coming with rumours starting all the was back in 2014. It appears that Beyonces been using her time wisely with a reported collection of over 200 pieces and with the bottoms coming in three different rises; low rise (I), mid rise (V) and high rise (Y).
So far all the press photos that I’ve seen released have been stunning. Ok so it might not make me run straight out to the gym (I still haven’t tried yoga and have been in a grand total of three runs so far this year) but if I do decide to work out then at least I can look hot whilst doing it yeah?
Take a look at the trailer here.
More than likely, I’m going to inject the bit I buy and put them in to my day to day wardrobe. I want the logo crop top to wear under a loose low White tshirt.
I’m also lusting after the grey logo hoodie and the head band (you know incase I do go for a run to keep the hair out of my eyes?).
So far I’m struggling to find a full look book or prices in just hoping Beyonce doesn’t go down the route of Balmain X H&M who up’d their prices for the last collaboration much to the annoyance of many customers.
IVY PARK IS MERGING FASHION-LED DESIGN WITH TECHNICAL INNOVATION. CREATING A NEW KIND OF PERFORMANCE WEAR: MODERN ESSENTIALS FOR BOTH ON AND OFF THE FIELD.
STRONG BEYOND MEASURE
The collection in the UK will be avalible from the following stock lists;
The whole lot goes on sale on the 14th of April so not long to wait but in the meantime check out the increadably stylish website; IVY Park.